Built by operators,
for operators.
We watched studio owners spend more time managing software than managing their business. Five logins before breakfast. A website that doesn't talk to billing. A spreadsheet tracking what a database should. We decided to fix it.
The problem we saw
Every studio we talked to was running on duct tape. A Webflow site that couldn't take bookings. Kicksite or Mindbody for member management. Stripe or Square for payments. Mailchimp for emails. A spreadsheet for inventory. Google Forms for waivers.
None of it talked to each other. Studio owners were paying $400-650 a month across 5-8 disconnected tools, spending hours on admin work that should take minutes.
We knew there had to be a better way.
5-8
Tools replaced by one platform
$400+
Monthly savings vs. fragmented stack
< 1 week
From first call to live site
11
Studio types supported at launch
One platform that adapts
Instead of building another generic gym tool, we built a platform that understands the difference between a yoga studio and a CrossFit box. When you tell us your studio type, the entire system configures itself: terminology, programs, schedule patterns, membership structures, equipment categories, and milestone tracking.
What we stand for
Simplicity over complexity
Studio owners are coaches, not IT departments. Every feature we build has to be something you can learn in minutes, not months.
Studio-type intelligence
A yoga studio is not a CrossFit box is not a martial arts academy. We built a platform that knows the difference and adapts to each one.
White-glove service
We don't hand you a login and wish you luck. We set up your platform, migrate your data, and make sure you're live before we step back.
Operators first
Every decision we make starts with one question: does this make the studio owner's day easier? If not, we don't build it.